How Branding Photos Work
Branding photography is much different than families and weddings. There’s way more planning and strategy involved. With families or weddings, a photographer gets a basic understanding and then shows up. He or she is a fly on the wall for the most part (aside from some specific protraits)
Branding photos are completely engineered with the end goal in mind first.
That end goal is then supported by location choices and props.
Wardrobe is decided by branding visuals for consistency. At the very least you don’t want to wear bright pink if your website is all earth tones.
Branding Photos are Reverse Engineered
Photographers are everywhere but finding professional photographer can take some work. With all photography, start with the end goal in mind. If you’re looking for professional photos, how will they be used?
- Social media?
- Print – programs, business cards, media kits?
- Websites? Yours or someone else’s?
Each one those have different specifications like aspect ratios that must be considered when capturing the photo (not every image can be cropped to a square!)
What about your brand or professional personality? Do these need to be traditional headshots or are you looking for a lifestyle approach that is laidback, fun, vibrant or thoughtful?
Do you want your images to be
All these play into the end goal of the image – their use and their look and feel. And you need to hire a photographer that can create what you’re looking for.
I’ve been photographing people since 10th grade. I have a photojournalistic background and a fun, vibrant approach. I like to give you something to DO so you’re not feeling awkward about what to do with your hands.
That’s why every branding session comes with a one hour consultation
We spend an hour together planning – and all decision makers are invited! That could be a web designer, marketing agency, stylist, whomever!
I review your current social media and web presence.
We spend the whole time planning with the end goal of the images and reverse engineer a shot list.
- What the client journey?
- What are the knowledge gaps?
- What are their problems? Do they know they have these problems?
What to Wear for Photos
I’m here to help at every stage- and what to wear for photos matters!
Each of my clients gets access to a custom styling stool called Style & Select. You input your genders, sizes and preferred color combos and it spits out clothing options that have been vetted by real photographers!
All colors, patterns, graphics are weeded out for you!
Outdoor Branding Photos for Young Living
Erika is a homeschool mom and entrepreneur with a growing team she wanted a mix of photos that were bright and vibrant, showcasing her personality, but also true to life and reflective of the services she provides and her daily life homeschooling.
We met at a super cute outdoor cafe with swings and pizza (perfect for the kids!)
The shot list
- Favorite oils up close
- Freezing the oil drip
- Teaching Shot
Professional Photos Honolulu
I'm a USMC spouse, South Carolina native, recovering homeschool mama of a 4 boy circus. They've taught me the most important facet of family photography: KEEP IT FUN!